As we enter 2025, the veterinary industry stands at a crossroads, with conventional wisdom being challenged on multiple fronts. While many industry commentators paint pictures of AI-driven practices, seamless cross-border mobility, and ever-expanding corporate consolidation, we believe the reality will be starkly different. Our analysis points to several controversial, perhaps uncomfortable, truths about where the profession is actually headed this year.
In this article, we challenge nine deeply held assumptions about the veterinary sector’s direction. From the emperor’s new clothes of AI to the unsustainable economics of traditional recruitment, these predictions will likely ruffle feathers across the industry. Some readers will disagree vehemently with our views – and that’s exactly the point. These predictions aren’t designed to comfort, but to provoke serious discussion about the real challenges and opportunities facing veterinary professionals, practice owners, and industry leaders in 2025…